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Giselle Mascarenhas-Villarreal is a Texas born and raised business entrepreneur and public relations guru. Born to Dr. Raul and Irma Mascarenhas, Giselle first showed a spark in PR by creating plays and dance routines as a kid to later acquire a global education from her travels as an international flight attendant and Spanish interpreter. This life trajectory honed her skills in the Public Relations arena and helped her focus on what has become her life’s passion
Her resume includes international travel, magazine editor and business owner, all which exposed her to the significant relationship between organizations and clients. In 2013, Giselle founded Indigo Public Relations, a McAllen, TX based Public Relations firm that helps clients dig deep and build big! As Owner and CEO, she helps small and big business realize their full potential by executing their visions. Indigo Public Relations’ past and current clients include Maison de Papillon, a fashion brand based out of New York City; The Warren Group Architects, an architect group that bridges economic development, investors and design; Stern Law Group, a group of expert litigators in personal injury and Tara Rios Dental Group, a dental group in the Rio Grande Valley. Giselle’s PR firm has also been the catalyst for many political campaigns in the state of Texas. It was through this work at Indigo PR that Giselle noticed businesses were not using their social media marketing tools to their full potential. Giselle created her new business BOLD Media, where she provides business owners looking to expand their presence and the visibility of their products with tips and tools they can use to market their business in the ever-growing Instagram world. The evolution of social media and habits in communicating created this opportunity for every person with a passion to develop a strong brand on Instagram without depending on a publicist, a media firm or advertising agency. BOLD Media offers an Instagram marketing curriculum called the Insta Professor, which has been recently adopted by South Texas College and many other organizations.
Giselle’s commitment to her community has placed her in various leadership roles in the Rio Grande Valley. She currently is on her 3rd year as President of FemCity Rio Grande Valley, a women’s business network that inspires women through a spirit of collaboration and positivity. Giselle also serves as a FemCity Global Expert where she facilitates Instagram workshops and podcasts to an international audience. Giselle serves as a Committee Member for the Cattle Baron’s Ball- RGV, a fun filled event raising money for the American Cancer Society and Committee Member for Collage, a fundraiser and social event for the International Museum of Art & Science. Her previous community roles include Vice Chair of Organization of Women Executives and Board Member of the Women’s Business Center.
Through her business success and community involvement, Giselle has earned awards including the SBA 2014 Region VI Women in Business Champion of the Year. She is the co-founder of Intentionally BridgeIt, a weekly Facebook show that spotlights women in the Rio Grande Valley and is Co-founder of the I Slay Rally, a women’s empowerment summit that was sold out on its first year!
Her expertise makes her a sought-after speaker in her community. Giselle has been a panelist for conferences at South Texas College, Women’s business Center Cameron County and Organization of Women Executives.
Giselle enjoys traveling the world and enjoys partaking in amazing epicurean adventures. She is a mother to two wonderful kids, John Rios Zertuche and Gianna Gonzalez. Giselle currently resides in Edinburg, TX where she lives with her husband Ruben O. Villarreal.